#07 - Quinze & Milan and Jelle Vandecasteele of Cobras Architects join forces for a sustainable, entrepreneurial future.
Heule, October 15, 2024
Quinze & Milan and Jelle Vandecasteele of Cobras Architects are proud to announce a strategic partnership that will elevate innovation, design, sustainability, and entrepreneurship to new heights. This unique alliance will take shape over the coming years, focusing on three key pillars and opening new opportunities for both partners, who are active in the international design and interior markets.
The three core pillars of this collaboration are:
- Collection and Project Market
The partnership will focus on developing new collections that will have a major impact on both the retail and project markets. Combining the creativity and expertise of Quinze & Milan and Jelle/Cobras Architects, a cutting-edge product line will be introduced, perfectly tailored to the needs of the modern design and architecture world.
- Technical Products and Innovation
A strong emphasis on technical innovation is key to this collaboration. By using recycled foam (100% circular) and water-based coatings, the partners will create products that are both aesthetically pleasing and sustainable. This technical expertise, coupled with a cradle-to-cradle approach, makes this collaboration a leader in eco-friendly design and technical solutions, not only for the interior market but also for specific demands in the public and healthcare sectors.
- Sit on Your Logo
A unique aspect of this partnership is the concept that clients can literally sit on their own logo. This strengthens the brand’s story—functionality, playfulness, and a deeper connection between user and brand. It's more than just a logo; it's a way to reinforce corporate identity.
Sustainability and Reuse in the Project Market: "Rent Your Seat"
In the project market, Quinze & Milan and Jelle will introduce an innovative usage model based on the "as-a-service" principle. This allows clients to lease furniture, with the option to return it for reuse within a circular model. Ownership remains with Quinze & Milan, while clients pay for use. This model, increasingly applied in the office market, supports the cradle-to-cradle philosophy and contributes to a circular economy where reuse and sustainability go hand in hand.
Jelle Vandecasteele as Ambassador
With his rich background and experience as an entrepreneur and founder of Cobras, Jelle is the perfect ambassador for Quinze & Milan. His unique vision and knowledge of the design and architecture worlds make him the ideal person to communicate the story of this partnership to a broader audience. His involvement embodies the values and goals of this new alliance. For Cobras, this is also an exciting development, as they now have a product, in addition to their services, that they can leverage both locally and internationally.
This partnership sets the stage for a future where innovation, sustainability, entrepreneurship, and collaboration are at the heart of the design and interior world.