COBRAS was responsible for the reconversion of an empty building in Antwerp.

Ducati, the premium motorbike brand, wanted to establish their new flagship store in this particular building.

By means of various creative brainstorming sessions, we investigated how the building could provide an added value for the brand’s dealers. Being proactive can lead to a completely different experience. We wanted to bring people together, even if they didn’t necessarily fit into the motorbike sector. Ducati offers beautiful motorbikes, accessories, service and maintenance and even motor clothing.